These days, life thankfully seems to be going smooth (aside from the daily lunch dilemma). But generally, its nice, cool and fun. The responsibilities and the pressures seem worth it. The pressure is self inflicted and majorly borders on self discipline. It only takes one more closer to the actual goal.

On the world cup, my blog will say nothing. Everyone else has said it, I need not say anything.

There is not much to be said actually right now, or these days in general. There are no major changes since the last blog post.

Im sitting in my balcony right now, typing away this post which will be uploaded automatically in the morning. The best part about this place is that I finally have time to talk to my family members. Ive felt that ive neglected my mum for the longest time now. No more of this. Viva la Liberation! I come home early now, spend time with mum & the brothers. Its gratifying.

Very soon, I hope to restart my reading habits and start watching movies too. Havent had a chance to do those in over 6 months now.

The big bad ad man in me has reawaken. Telenor, after the whole long “Expect more” drama has no rebranded to “The smart call”, and has a totally different logo and all. First the launch, then they do D Juice which was a joke of a launch, then they rebrand. Whats gotten into these people? And if you have ever heard their opera style urdu ad on radio, you’d throw up. When will people learn that the market dynamics in a country like Pakistan are somewhat different compared to global trends!!

The Mobilink Jazz Load ad starts off with an “oh adnan..” and goes into utter madness. Plus when will these hundredsofmillionsofrupeespercampaign spending people realize that you cant run a TV ad on radio. It kills the impact by over 70%! Spend just “A FEW THOUSAND” on radio edit and get something with the money! Visual dissociation does NOT work!

There are more bad ads that I might want to rave about, but ill sip on my chai for now.

The metblog team has now expanded, we now have a full army of 20 writers thats charging away at (almost) full throttle.

By the way, I bump into this really old acquaintence at work over G-talk now, so yes, we are getting back in touch.

I forgot to add one thing though. I never realized summer could be this FUN!